Wingstop

“REACTIONS” AD CAMPAIGN

  • Address low brand awareness—fast.

  • Grab the attention of key demographics with a targeted, data-driven campaign.

  • Series of short, punchy, attention-grabbing ads that educate about the product and speak to diverse demographics.

    Each ad showed off 2 flavors, with special effects vividly—and humorously—bringing the flavors to life.

    Flavors & target demos were selected using data provided by the media company—who then precisely targeted the ads to specific regions & channels.

    • National TV campaign comprising 3 unique ads, each with single :30 version.

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eHarmony "Every 14 Minutes"

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Patagonia "Worn Wear"