Patagonia

“WORN WEAR” STANDALONE AD

  • Express the brand’s commitment to sustainability—without breaking the bank.

  • When the brand launches a program to repair used gear, inspire the audience to participate—without instructing or lecturing them.

  • Dreamy, nostalgic video that told the story with moods & emotions—not slogans or agendas.

    Elements:

    • Vintage found footage.

    • Modern footage we treated—with colors & filters—to look vintage.

    • Gentle acoustic music.

    • Low-impact editing style with soft transitions.

    • One :30 spot for social media & Web.

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