Get an Instagram crowd to take public transit to their nightspots—in a scene where image is everything.

Brand a bus service so it doesn’t feel like a bus service.

A sleek visual style:

• Crisp

• Hypnotic geometric patterns suggesting EDM (electronic dance music).

• Luminescent color accents on black.

• Generous negative space.

The right voice:

• Cool & understated.

• Not overly friendly.

• Not trying too hard.

An Instagram-driven experience—including onboard selfie contests.

• Brand name

• Brand concept & story

• Visual identity system

• Brandbook