Inject new life into a familiar brand—without big additional investment.

Quick brand experiment:

• Create an imaginative one-off ad to test new creative waters.

• Gauge performance before investing further in this new approach.

Fun ad that combined fantasy & humor—showing how not to find your life partner.

It was shot in a more cinematic, less conventional style than previous eHarmony ads—resulting in a noticeable change of tone.

• Single :30 spot for national TV.